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Susan Merlo

Susan Merlo is a consultant who specializes in digital sales and marketing strategies for the wholesale distribution industry. She identifies digital growth opportunities for distributors and aligns them with innovative digital sales and marketing solutions and strategies. These strategies help distributors increase new and recurring sales, customer spend, customer retention, and profitability. To learn more about what Susan can do for your distribution company, visit www.TheDigitalDistributor.com or email Susan directly at Susan@TheDigitalDistributor.com.

Articles by Susan Merlo

Measuring Your Cost Per Lead
Distribution Marketing

Measuring Your Cost Per Lead: What Distributors Need to Know

Monitoring cost per lead helps you adjust marketing for better results.
  • Susan Merlo
  • June 26, 2023
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