Megan Friedrich has been named Vice President of Sales Enablement at electrical distributor Border States. Friedrich will be responsible for leading a shared services team that consists of marketing, sales enablement, customer success and customer experience.
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Friedrich comes to Border States with 18 years of experience in marketing, product, channel management and sales enablement experience. For the past 15 years, she worked at Deluxe Corp., acquiring extensive experience in B2B sales and marketing.
Border States supplies products and services to construction, industrial and utility customers. Border States has more than 2,700 employees and 100 branches in 25 states.