Cavallo has added new features to its Profit Max Platform, designed to help distributors increase profitability through artificial intelligence-driven analysis of customer behavior, product performance, and margin trends.
The updated platform uses Cavallo’s AVA (Actionable Value Analytics) artificial intelligence engine to translate enterprise resource planning (ERP) system data into daily, actionable recommendations. According to the company, the tools are intended to address limitations in traditional ERP and business intelligence (BI) software by offering more targeted guidance for frontline teams.
Key features include:
- Customer Intelligence, which identifies accounts at risk of churn, segments customers by profitability, and highlights opportunities for upselling and cross-selling.
- Margin Intelligence, which pinpoints which customers and products drive profitability, identifies shifts in margin performance, and models the financial impact of potential pricing, product, or volume changes.
- Product Intelligence, which classifies inventory by performance metrics to spotlight high-margin items for promotion and flag underperforming stock for repricing or removal.
Cavallo says the system can be deployed quickly with preconfigured settings, avoiding the long setup timelines often associated with traditional analytics software. The platform is designed specifically for distributors and integrates with major ERP systems.
Based in Grand Rapids, Michigan, Cavallo develops software tools for distributors, manufacturers, and product-focused companies.
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