Customer Lifecycle Management Strategy
Grow Lifetime Value
If a distributor reaches out to a customer or prospect too frequently, the offer will lose its impact or even turn the customer off. By contrast, if contact is too infrequent, sales opportunities may be missed altogether. Distribution Strategy Group will help you reach the right customer with the right offer at the right time to grow customer lifetime value at the lowest cost.
The foundation of customer lifecycle management is a solid database and a plan to leverage that. Unfortunately, many distributors don’t have reliable data. We’ll help you build a robust database and develop a process for maintaining it. And then we’ll layer on rich data based on customer and market data that will help you segment customers and identify patterns to engage and grow your customers more efficiently and effectively.