eCommerce Strategy for Distributors

Right-size your ecommerce initiative. If you aren’t Grainger or Amazon, you don’t need a website like theirs. We provide a comprehensive review of what both your distribution company and customers require for features and functionality on your website.

With insight from a website needs assessment, you’ll be able to provide the right mix of tools, support, purchase and self-service capabilities to best serve your customers. A solid understanding of needs is also key to selecting the right ecommerce platform.

This is the next phase. Distributors are often overwhelmed trying to pick the right vendor. And not all vendors are equal. After documenting the items you must have on your website, we prepare a Request for Quote from selected vendors. This helps you more quickly identify the right partner for your initiative, ensuring your customers’ needs are met now and long into the future.

Your website’s User Experience (UX) helps define how your team and customers interact with your website. If your website is difficult to use, you can be sure customers will use it rarely or not at all.

Many factors go into a UX assessment, including data, customer interviews of users, technical measures and more. We help you measure the user experience; we then make recommendations to ensure your website is designed to maximize satisfaction — and with it, conversions and ROI.

We help you define a long-term plan for digital technology to support your customers’ needs. This ensures that best practices are implemented and key needs are met. Maximize your ROI with our professional guidance from start to finish.