Strategy for Distributors
Think Differently About What’s Possible
It’s time to think differently about the industry, your business and what’s possible. Distribution Strategy Group’s consultants will work with you to build a strategy that will work for your distribution business now and long into the future.
Our Approach
Data is a critical tool for distributors that want to build a profitable distribution business. We combine our experience with data and insights on your customers and markets to build a strategy that works for you.
We'll Help You:
Modernize your marketing plan
Build a marketing roadmap based on data and insights from your customers and the competition. Set yourself up for success in today’s quickly changing world. We provide consulting support for customer segmentation, product strategy, pricing and profitability, channel strategy, marketing programs and marketing infrastructure.
Create an effective digital strategy
Digital is not one-size-fits-all and should be developed based on how customers want to shop and buy with you. We’ll work with you to build an omnichannel strategy, integrating ecommerce, SEO, marketing automation, chat and more based on customer needs. Learn more.
Identify the right mix of sales channels
The world has changed. Distributors need to change with it, and that means going beyond field sales to offer a much richer sales experience. We work with you to understand how your customers want to interact with you so that you can build the best sales channel strategy, including field sales, inside sales, marketplaces, ebusiness and more.
Build a profitable services strategy
If you’re like most distributors, you already provide several value-added services at no cost. But have you analyzed the cost and value of those services? Chances are, you need to get more intentional about delivering, marketing and monetizing them. We’ll help you develop a services strategy that differentiates you and drives customer loyalty.
Create and sell a clear value proposition
Why do your customers really buy from you? Take a strategic approach to identifying and delivering your value proposition. We’ll help you capture the voice of your customer, build an effective and clear value proposition, translate that value prop across your organization, and train your team to sell value over widgets.