Continuum, a technology firm specializing in digital networks for B2B distributors and manufacturers, has announced the closure of an oversubscribed $1.7 million pre-seed funding round.
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“We’ve seen firsthand the rapid advance in customer experience and efficiency for consumer reverse logistics, and we returned to a similar but more complicated problem on the B2B side,” said Victor Gutwein, managing partner at M25. “When you add the team’s deep industry knowledge, network and backgrounds with legacy ERP systems, it becomes clear that this warranted an investment.”
The funding round was led by M25, a Chicago-based venture capital firm known for its strategic investments in Midwest headquartered tech startups. Rex Salisbury’s Cambrian and Clocktower Ventures also participated in the round.
With the new capital, Continuum plans to scale its operations, provide data connectivity between end-users, distributors and manufacturers, and double its implementation team to meet the growing demand for its services.
“B2B Commerce is five times bigger than B2C, and reverse logistics there are even more broken. A multi-stakeholder platform that streamlines returns between manufacturers, distributors and purchasers is solving a big problem in a large, underserved market,” said Rex Salisbury, General Partner at Cambrian Ventures.
