If you let potential ROI determine how much you’ll invest in your website and how you’ll measure its success, you’re going about it all wrong and you will not succeed.
More from Distribution Strategy Group
Why Distributors Need a Marketplaces Strategy
Amazon is the most obvious example of marketplaces that carry B2B SKUs, but you can find them on Google Shopping, Walmart.com, Alibaba, eBay Business & Industrial, Zoro and other websites, too.
The Importance of Value-Added Services in Distribution Today
If you’re like most distributors, you already provide several value-added services at no cost to your customers. But have you analyzed the cost and value of those services? Chances are, you need to get more intentional about delivering, marketing and monetizing them.
What Private Equity Ownership Means to a Distribution Employee
Private equity isn’t new – even if it’s new to you. Arguably, PE as an investment method has been around for more than 100 years.
Wholesale Change Show: Why Distributors are So Great at Building the Wrong Websites (May 27, 2020)
In this episode of Wholesale Change (May 27, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss why you might have built the wrong website.
How to Build a Doomed Website
I think a good rule of thumb for distributors is that you can’t complain about your e-commerce failure if your problems are self-inflicted.
How to Use a Sales Call Guide to Drive Stronger Connections with Prospects
A sales call guide can be a useful tool to help salespeople connect with prospects and ensure they are firing on all cylinders with every interaction, whether in person or virtually.
Wholesale Change Show: Will B2B Marketplaces Kill Company Specific Websites? (May 20, 2020)
In this episode of Wholesale Change (May 20, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of marketplaces in wholesale distribution.
Wholesale Change Show: The Future of Value-Added Services in Distribution (May 13, 2020)
Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of value-added services in wholesale distribution. They also discuss why distributors need to promote their services, and the best way to do that on their websites.
COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?
In a survey, we found that more end-users are embracing online shopping and buying for business out of necessity in light of COVID-19.