Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.
More from Distribution Strategy Group
The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
We had a frank conversation with Steve Ruane, Vice President of Marketing and Member Services for IMARK Electrical, about the role co-ops and marketing groups play in helping independent distributors compete in today’s fast-changing market.
We had expected a sharp increase in the adoption of ecommerce in 2020 with the shifts in buying behavior due to the COVID-19 pandemic. That acceleration in adoption was confirmed in our recent update to the adoption tracking, where we track more than 3,000 B2B companies, along with our annual benchmarking survey on the 2020 State of eCommerce in Distribution.
We had a lively discussion about trends in the multifamily market, as well as the recent Home Depot-HD Supply acquisition.
Customer loyalty and incentive programs can help wholesale distribution companies build meaningful relationships with their customers to gain mindshare and wallet share.
No matter how hard you try, it’s really easy to build a doomed website. In a recent episode of the Wholesale Change webcast and podcast, we discussed the real reasons distributors’ ecommerce efforts tend to flop.
Without buy-in from your entire team – including that salesperson that complains the most – a strategic pricing project will, simply put, not yield the results you need it to.
Debbie Paul joined Ian Heller and Jonathan Bein to talk about what’s in distributors’ way, and how emerging technologies are making it easier to grow wallet share with existing customers.
As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.