GrowGeneration Corp. has struck a distribution deal with Arett Sales that will put its proprietary cultivation brands into thousands of new retail outlets across the U.S., a move that significantly broadens the hydroponics retailer’s reach into mainstream lawn and garden channels.
Under the agreement, Arett will distribute GrowGeneration’s product lines—including Char Coir, Drip Hydro, Power Si, The Harvest Company, and Viagrow—through its 32-state network of independent garden centers, hardware stores, nurseries, and regional chains. Arett operates more than 650,000 square feet of warehouse capacity in Connecticut, Ohio, and California and provides daily delivery and merchandising support to its retail customers.
The partnership signals GrowGeneration’s intent to diversify beyond its core hydroponics stores and online business by scaling up its wholesale distribution. For Arett, it adds a portfolio of eco-conscious and performance-driven growing products to meet rising consumer demand.
“This partnership with Arett is a major milestone for GrowGen and our wholesale expansion strategy,” said Michael Salaman, president and co-founder of GrowGeneration. “It allows us to substantially expand our retail footprint in lawn and garden and bring our brands to thousands of new independent retailers across the United States.”
Arett Sales President Noah Chesbrough called GrowGeneration’s lineup one of the strongest in the market. “We’re excited to bring these high-demand, eco-conscious brands to our customers at scale while helping expand GrowGen’s reach to a broader market,” he said.
The companies will back the rollout with joint merchandising and marketing, Arett’s annual Open House trade show, and its early order program, which lets retailers stock up ahead of seasonal demand.
For the wholesale sector, the deal highlights a broader trend: specialty cultivation products moving into general lawn and garden distribution as retailers seek to diversify product assortments and capture growth in sustainable and organic gardening.
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