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  • Market Demand Analytics for Distributors: Market Potential, Gap Analysis & Target Prospects

Start Maximizing Your Wallet Share

The ultimate analytics tool for distributors

Demand RX is a groundbreaking analytics platform that gives you the ability to easily identify untapped opportunities, increase market share, and maximize wallet share.

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Supercharge Your Growth

Demand RX takes distribution to the next level

  • Identify high-value customers and prospects
  • Discover and address revenue gaps by product category
  • Benchmark performance against competitors
  • Optimize branch locations and sales territories
  • Align sales and marketing efforts for maximum efficiency

Demand RX tailors insights to your unique business needs, and the industry you serve.

Dependable Data

Accuracy is Everything

Trained mathematicians working with distribution experts have created rigorous, more accurate models that better estimate demand than competitors that are often off by more than 500%.   
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EXPAND EFFICIENTLY

Discover how and where to grow market share

Demand RX leverages advanced analysis of proprietary and third-party data to help your business expand efficiently and effectively. You’ll be able to grow wallet share with your existing customers, identify new profitable sales territories, and develop an “ideal customer profile” to target and search for prospects within our database of 52 million companies.

Identify Your Ideal Customer Profile

The ideal customer profile identifies high value prospects who look like your best customers. This will help you become more efficient and effective by building on segments where you have already had success.

Focus on the right leads, close more business, and win the customers you’re built to serve

START UNLOCKING MORE
REVENUE WITH DEMAND RX

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IMPROVED CLARITY

Get the answers that help you take action

With Demand RX, you can gain a better understanding of the data that drives growth, including answers to questions like:

  • How big is our market and what is our share of it?
  • Which product lines have the most potential for us?
  • How can we grow wallet share with existing customers?
  • How can we grow market share with the right prospects?
  • What is our ideal customer profile?
  • Where should we invest in branches and sales reps?
HOW IT WORKS

How Demand RX Makes You Money

A deep dive into your data

Share your customer transaction data quickly and easily thanks to seamless integration between the Demand RX platform and leading CRMs like Salesforce and Hubspot.

Turn insights into action

The best data in the world is useless if you don’t know what to do with it. That’s why Demand RX goes beyond analytics to offer strategic, actionable solutions to help you increase sales and expand your footprint.

Gain a clear view of
your business

The Demand RX dashboard transforms complex data into easily digestible content to help you identify your most valuable customers, pinpoint underutilized opportunities within existing accounts and measure your market share across key segments.

The advantage of
advanced analytics

Receive a comprehensive analysis of your data, filled with valuable insights including a wallet share analysis, revenue gap identification and a market share assessment.

FAQs

Frequently Asked Questions

What is Demand RX?

Demand RX is a data-driven analytics platform designed to help distributors grow smarter. It identifies opportunities to increase wallet share, expand market share, and optimize strategies by analyzing customer data and market trends.

How does Demand RX calculate wallet share?

Our proprietary algorithms analyze your customer data alongside firmographic information from over 50 million companies. This reveals spending gaps and helps quantify each customer’s potential value.

What industries can use Demand RX?

Demand RX is ideal for distributors in industries such as gas and welding, industrial supplies, construction, foodservice, and more. Its customizable design ensures it meets the needs of any distributor.

How is Demand RX different from other tools?

When it comes to estimating wallet share and account potential, Demand RX is different in three important ways:

  1. Better math – We have done the hard work of making sure the model does not overestimate large customers or underestimate small customers. Other approaches to modeling whether done by distributors or competitors fail significantly with 500% or more error. 
  2. Your product categories, your segmentation – Our model is built using your company terms and nomenclature.  There is no need to translate from one to the other.
  3. Integration with CRM – This brings the wallet information directly to the front lines where it can be consumed by salespeople.
How long does it take to see results?

Insights are typically available within two weeks after we receive your data. This allows your teams to take action almost immediately. Updates to your data are processed within 24 hours.

What does implementation involve?

Implementation is straightforward. You send your data, we find out SIC/NAICS, employees, etc. for each of your customers and cleanse your data. We then create the demand model and an ideal customer profile. Then, we train you and provide access to Demand Rx on line.

How much does Demand RX cost?

Pricing is based on an annual subscription, the number of customers analyzed, and optional CRM integrations. Contact us for a personalized quote.

How do I get started with Demand RX?

Contact us at contact@distributionstrategy.com to schedule a demo. Our team will guide you through the setup process and ensure Demand RX meets your unique needs.

Transform your business with the power of data—schedule your demo today!

Demand RX delivers actionable insights and strategic advantages that empower distributors to grow strategically and intelligently.

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