Massimo Group, a Texas-based manufacturer and distributor of powersports vehicles and boats, announced the integration of Claude AI, developed by Anthropic, into its Oracle NetSuite enterprise resource planning (ERP) systems across all departments. The move underscores the company’s push to embed advanced artificial intelligence into its operations as it seeks to expand efficiency, strengthen customer engagement, and generate long-term shareholder value.
By pairing Claude AI’s natural language and reasoning capabilities with Oracle NetSuite’s cloud-based ERP platform, Massimo aims to streamline workflows and support faster decision-making across sales, supply chain, finance, marketing, and customer service. Company executives said the integration will also enhance collaboration across teams.
“Artificial intelligence and cloud-based ERP systems are reshaping how companies compete,” said David Shan, chief executive officer of Massimo Group. “By integrating Claude AI with Oracle NetSuite, we are responsibly deploying world-class tools that improve productivity, accelerate decision-making, and elevate customer experiences. This represents a major step forward in creating greater value for our investors, partners, and customers.”
The company expects the deployment to accelerate product development cycles, improve supply chain coordination, and deliver more responsive, personalized customer support. Those gains are intended to support Massimo’s growth trajectory into 2026 and beyond.
Massimo manufactures and distributes a full lineup of utility terrain vehicles, all-terrain vehicles, and minibikes, marketed to outdoor enthusiasts across the United States. The company has been expanding its footprint in power sports while signaling to investors that technology adoption is central to its growth strategy.
For fiscal year 2024, Massimo reported revenue of $107.5 million, a 4% increase from $103.3 million in 2023, driven in part by expanded placements into large retail chains. Net income for the year came in at approximately $1.8 million, down sharply from the prior year, representing an estimated 83% decline year over year.
In the second quarter of 2025, Massimo posted revenue of about $18.9 million, with net income of only $77,680, underscoring margin pressures and slowing profitability. Year to date through June 30, 2025, total equity stood at $20.2 million, down from $21.7 million at year-end 2024, reflecting balance sheet strain even as the company invests in automation and AI initiatives.
Don’t miss any content from Distribution Strategy Group. Join our list.
