NetPlus Alliance distributors are projecting sales growth in 2025 even as the first half of the year delivered mixed results, according to the buying group’s latest industry outlook survey.
Member purchases from NetPlus suppliers and wholesalers rose 10% in the second quarter and are up 7% for the year. Just over half of respondents, 51%, said sales increased in the first half compared with 2024. Another 32% reported flat results, while 17% said business declined.
Despite that uneven performance, 67% of NetPlus members expect full-year growth of 3% to 8% or more. Only 10% anticipate a sales decline, with the rest forecasting steady results. The outlook reflects a slight shift from prior surveys, with more members tempering expectations and pointing to stable sales by year-end.
Distributors attributed gains to internal initiatives such as process improvements and new sales strategies. Many also reported renewed activities in local markets after a slowdown earlier in the year. Distributors focused on U.S.-made products reported the strongest growth, while others said tariff-related price increases were affecting results.
“Our members continue to prove that disciplined strategies and strong partnerships drive results,” said Jennifer Murphy, president and CEO of NetPlus Alliance. “Even in a mixed market, they are finding ways to grow by focusing on what they can control, such as process improvements, innovative sales approaches, and a commitment to U.S.-made products.”
NetPlus, based in Lockport, New York, is a buying group that connects independent distributors in the industrial and contractor supply markets with manufacturers and wholesalers. Its quarterly industry outlook survey tracks member sentiment and purchasing trends.
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