Distribution Strategy Group Privacy Policy | Distribution Strategy Group

Privacy Policy

PRIVACY POLICY FOR DISTRIBUTION STRATEGY GROUP

Distribution Strategy Group (“Company”, “we” or “us”) is committed to the privacy of our website visitors and users of our programs and services. This privacy policy (“Privacy Policy”) discloses what information is collected about visitors to our website (“Website”) and users of our programs and services (collectively the “Service(s)”).

We have designed this Privacy Policy to identify how we collect, use, store and share your Personal Information.

WE MAY MODIFY THIS POLICY AT ANY TIME, SO CHECK BACK REGULARLY FOR UPDATES. ALL CHANGES WILL BE EFFECTIVE IMMEDIATELY UPON POSTING TO THE WEBSITE.

1. SCOPE OF PRIVACY POLICY

We obtain and process Personal Information in different capacities. When we collect or process Personal Information for our own purposes, meaning that we determine how and what Personal Information is processed, we are the data controller. This Privacy Policy applies to our collection, use, disclosure, and protection of Personal Information where we are the data controller.

2. WHAT IS PERSONAL INFORMATION?

For purposes of this Privacy Policy, “Personal Information” means information that alone or in combination identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

3. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We collect certain categories of Personal Information. The categories and a description of the types of data collected in each category are as follows:

Category	Examples of Personal Information Collected
Identifiers	A real name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
Registration Information	We may collect the following personal data during webinar registration: Name and job title Company name and business address Email address and phone number Industry and company size Professional role and responsibilities
Webinar Participation Data	We may collect information about your engagement with our webinars, including: Attendance records Duration of attendance Questions submitted during sessions Poll responses and interactive features engagement Chat messages and comments Downloads of materials
Email Sign-Ups	Contact details such as name, email address, and job title when you subscribe to our newsletters or other email communications.
Employment Information for Distribution Strategy Group Employees	Employment history, resume, references, contact information, emergency contact information, professional certifications, associations, disciplines, pay requirements, licenses and certifications held, skills, and experience.
Internet Activity	Browsing history and information on your interaction with our website.
Geolocation Data	Imprecise location information, like the city, state and ZIP code associated with your IP address.

4. SOURCES OF PERSONAL INFORMATION AND THE PURPOSES FOR WHICH WE COLLECT AND USE IT

We obtain the categories of Personal Information listed above from the following categories of sources:

Directly from you. For example, from forms you complete, programs, and articles you receive.
Indirectly from you. For example, from observing your actions on our Website or from information your computer or mobile device transmits when interacting with our Website.
From third-party data sources. For example, from consumer reporting agencies when we conduct employee background checks.

We collect this Personal Information from you for the purposes described below.

Purpose for Collection and Use	Examples	Category of Data
Business Purpose	To facilitate transactions To provide customer service To create and service accounts To inform our business strategies To engage in product research and development To monitor and improve our programs and services To administer surveys To manage webinar registration and attendance To provide access to live and recorded content To send event reminders, newsletters, and follow-up communications To generate lead information for program sponsors	Identifiers Internet Activity
Communication Purposes	To respond to your requests or inquiries To send you updates To provide information about our programs and services	Identifiers
Website Management Purposes	To troubleshoot problems with the Website To help improve the Website	Identifiers Internet Activity
Marketing & Advertising Purposes	To serve you targeted advertising To send you e-mail promotions	Identifiers Internet Activity
For Compliance and Legal Purposes	To protect our legal rights and the rights of third parties	Identifiers
Analytics	To analyze attendance patterns, site behavior, and content engagement To improve our website, content offerings, and services	Identifiers Internet Activity Geolocation Data

5. INFORMATION WE COLLECT FROM THIRD PARTY SOURCES

We collect Personal Information from various third-party companies and public sources as described below.

Purpose for Collection and Use	Examples	Category of Data	Third Party Source
Customer Relationship Management	To manage interactions with current and potential customers.	Customer Records Identifiers	Service Providers
Webinar Platform Hosting	To provide live and on demand programs.	Identifiers	Service Providers
Marketing & Advertising Purposes	We may receive information from our third-party advertising service providers.	Identifiers	Service Providers Third Party Marketing and Analytics Companies
Website Management	We may also receive Personal Information from our third-party analytics providers.	Identifiers Internet Activity	Website-related Service Providers, including analytics providers Third Party Marketing and Analytics Companies

6. HOW LONG DO WE KEEP YOUR INFORMATION

We retain Personal Information only as long as we have a legitimate business purpose to do so. These purposes may include retaining Personal Information in order to:

complete the transaction for which the Personal Information was collected;
continue our ongoing business relationship with you; and
satisfy any legal, regulatory, tax, accounting or reporting requirements.

To determine the appropriate retention period for individual categories of Personal Information we collect, we consider the nature and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of the Personal Information, the purposes for which we process that Personal Information and whether we can fulfill those purposes through other means and applicable legal, regulatory, tax, accounting, reporting and other requirements.

7. WHO WE SHARE YOUR INFORMATION WITH

We limit the release of information, and we require privacy protections in our business relationships. We may share your Personal Information when required by law, or with third parties that perform functions on our behalf or for whom we perform services. We may also share information to protect the interests of individuals or in connection with a sale of our business or a merger or acquisition.

With Whom We Disclose Personal Information	Purpose for Disclosing	Category of Information
Employees	Business Purposes: communicating with you; providing customer service; and improving our programs and services. Website Management: troubleshooting problems; improving the content and functionality of the Website; and customizing the ways our Website is presented to you and other users.	Identifiers
Service Providers	Business Purposes: processing transactions; providing customer service; and performing analytics. Website Management: hosting our Website; troubleshooting problems with our Website; improving the content and functionality of the Website; and performing statistical and other analyses of the Website.	Identifiers Internet Activity Customer Records
Sponsor Information	Your contact details (name, job title, company, email, and phone) may be shared with event sponsors for follow-up communication. You may opt out of lead-sharing by contacting us at operations@distributionstrategy.com or by using the “unsubscribe” link in email communications.	Identifiers
Third-Party Advertising Networks and Social Media Platforms	Marketing & Advertising Purposes: sending targeted advertisements and other marketing communications. Business Purposes: generate reports, performing statistical and other data analytics for the Company.	Identifiers Internet Activity
Government and Law Enforcement	Legal Purposes: cooperating with law enforcement and other governmental agencies and disclosing Personal Information: (i) if we believe in good faith we are legally required to disclose that Personal Information; (ii) if we are advised to disclose Personal Information by our legal counsel; or (iii) when necessary to identify, contact or bring a legal action against someone who may cause or be causing harm to, or interfering with the legal rights of Distribution Strategy Group or any other person or entity. We may also disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.	Identifiers Internet Activity Customer Records
Professional Advisors	Business Purposes: as necessary to receive advice from our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisors to us.	Identifiers Customer Records
New Owners or Successors in Interest	Business Purposes: in the event of a change in ownership or control of our business, we may disclose your Personal Information in connection with a contemplated or completed strategic business transaction such as a merger, acquisition, sale of all or substantially all of our assets or stock to a subsequent owner or operator, a dissolution, bankruptcy, liquidation or other similar business transaction where Personal Information may be shared, sold or transferred to that third party, including during the due diligence process.	Identifiers Internet Activity Customer Records
Business Affiliates	Business Purposes: to facilitate business continuity and transactions amongst the corporate structure.	Identifiers Internet Activity Customer Records

8. How do we use technology in the services?

We use analytics services in connection with your use of the Services. We use cookies, web beacons, pixel tags, and other technologies (collectively “Cookies“) on our Services to automatically collect information used to improve the Services. A cookie is a small text file that our Services saves onto your computer or device when you use the Website.

A cookie can either be a “session” cookie or a “persistent” cookie. Session cookies exist only for so long as you are visiting the Website and are typically deleted when you exit your web browser. Each time you visit a website that has implemented a persistent cookie, the persistent cookie is renewed, and that cookie will remain active until its predetermined expiration date.

Analytics Tools

We use third-party software tools on our Website to learn more about how visitors navigate the Website and view content. These third-party analytics providers provide the Company with analytical information collected through their Cookies that we use to improve the Website, to make sure it is easy to use, and to develop content that is both interesting and customized.

HubSpot Analytics. We use HubSpot Analytics, a web analytics tool, to assist us in understanding how our Website is used. HubSpot Analytics utilizes various tracking technologies to generate information we select about your use of our Services, which may include information about websites or online services visited before a device accesses our Services, metrics about the performance of our Services, and information about how devices access our Services. You can learn more about HubSpot’s practices with respect to Personal Information by reviewing their privacy policy, available at HubSpot’s Privacy Policy.

9. YOUR CONSUMER PRIVACY CHOICIES

Updating your Personal Information. If your Personal Information changes, you may correct, update, or amend it by emailing us at operations@distributionstrategy.com. We will respond to your request within a reasonable timeframe.
Delete Your Account.
Digital Advertising. You can opt out of a third-party vendor’s use of Cookies by visiting the Network Advertising Initiative opt out page at https://www.networkadvertising.org/managing/opt_out.asp.
- Change your settings with individual browsers or ad networks; and
- Visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads. In addition to the methods described above, if you wish to limit receipt of targeted advertisements you may click on the displayed icon on that advertisement to receive more information and you may choose to opt-out.

If you opt out, you may still receive online advertising from us, which is based on your preferences or online behavior. We may use multiple online advertising programs, so opting out of one program does not opt you out from all online advertising. If you opt out of our marketing and advertising, this does not affect third-party advertising practices, so you may still see our advertisements.

You may also opt-out of receiving Behavioral Ads on participating sites and services by visiting the Digital Advertising Alliance (“DAA”) website at http://www.aboutads.info/choices/.

Update Your Browser Settings. Most browsers automatically accept Cookies. You can disable this function by changing your browser settings but disabling Cookies may impact your use and enjoyment of the Site. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site. You can manually delete persistent Cookies, or Cookies that track your activity across the Website, through your browser settings. If you wish to limit receipt of targeted advertisements, you may click on the displayed icon on that advertisement to receive more information and you may choose to opt-out.
Email Newsletter.

9. LEAVING OUR WEBSITE AND/OR LINKING TO THIRD PARTIES

When you leave our Website and go to another linked site, we are not responsible for the content or availability of the linked site. Please be advised that we do not represent either the third party or you, if you enter into a transaction on the third-party site. Further, the privacy and security policies of the linked site may differ from ours.

10. SOCIAL MEDIA WEBSITES

Distribution Strategy Group participates in Social Media platforms including Facebook, LinkedIn and X (“Social Media“) that enable online sharing and collaboration among customers. The Website may allow you to connect to and share information with these various Social Media platforms. These features may require us to implement Cookies, plug-ins, and application protocol interfaces (“APIs”) provided by those Social Media platforms to facilitate those communications and features.

By choosing to use any third-party Social Media platform or choosing to share content or communications with any Social Media platform, you allow us to share information with the designated Social Media platform. We cannot control any policies or terms of any Social Media third-party platforms. Your use of Social Media is governed by the privacy policies and terms of the third parties that own and operate those websites and not by this Privacy Policy. We encourage you to review those policies and terms. As a result, we cannot be responsible for any use of your information or content by a third-party platform, which you use at your own risk.

We use the YouTube application programming interface (“API”) services to allow you to access YouTube content from our Services. Your use of YouTube is governed by YouTube’s Terms of Service and Privacy Policy. We encourage you to read the YouTube Terms of Service and Privacy Policy which are available on its website at https://www.youtube.com/t/terms.

11. INFORMATION SECURITY

We take the security of your Personal Information seriously. We use reasonable technical, administrative, and physical safeguards to maintain the security and privacy of Personal Information we collect and use. When disclosing Personal Information, you should remain mindful that there is always risk in sending Personal Information using the internet.

12. DE-IDENTIFIED / AGGREGATED DATA

We may aggregate or de-identify Personal Information we collect through our Website and when operating our business. For example, we may aggregate Personal Information to calculate the percentage of users in a particular zip code. Once information or data has been de-identified and/or aggregated, such information is no longer Personal Information.

13. INTERNATIONAL USERS

Our Website is operated in the United States and intended for users located in the United States. Like almost every website, our Website can be accessed by an international audience. If you are located outside of the United States, please be aware that information we collect, including Personal Information, will be transferred to, processed, stored and used in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. In addition, such data may be stored on servers located outside your resident jurisdiction and in jurisdictions which may have less stringent privacy practices than your own.

California’s shine the light act

California Civil Code Section 1798.83 permits customers of a company who are California residents to request and obtain from us once a year, free of charge, information about the Personal Information (if any) we disclosed to third parties for the third parties’ direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of Personal Information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding twelve (12) calendar months. If you are a California resident and would like to make such a request, please submit your request in writing to:

Distribution Strategy Group, LLC

1195 Linden Ave

Boulder, CO 80304

15. CHILDREN’S PRIVACY

We do not direct or target any of our Website, programs, or Services to children under the age of 16. If we learn that we have collected the Personal Information of anyone under the age of 16, we will take appropriate steps to delete this information. If you are a parent or guardian of someone under the age of 16 and discover that your child has submitted Personal Information to us, please email us at operations@distributionstrategy.com. We will make reasonable efforts to remove such information from our databases.

16. NOTIFICATION OF CHANGES

We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised Policy here. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account), or by a notice posted on our Website and by means of a notice on the bottom of this Policy.

17. CONTACT INFORMATION

If you have any questions about the Privacy Policy or how we process Personal Information, please contact us at: