Privacy Policy
PRIVACY POLICY FOR DISTRIBUTION STRATEGY GROUP
Last Updated: January 7, 2025
Introduction
Distribution Strategy Group, LLC (“DSG,” “we,” “us,” or “our”) provides webinars, online events, and related content services. This Privacy Policy explains how we collect, use, share, and protect personal information in connection with our webinar programs, website visits, email sign-ups, and content downloads, in compliance with applicable laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Information We Collect
Registration Information
We may collect the following personal data during webinar registration:
- Name and job title
- Company name and business address
- Email address and phone number
- Industry and company size
- Professional role and responsibilities
Webinar Participation Data
We may collect information about your engagement with our webinars, including:
- Attendance records
- Duration of attendance
- Questions submitted during sessions
- Poll responses and interactive features engagement
- Chat messages and comments
- Downloads of materials
Additional Data Collection
When you interact with our website or services, we may collect the following additional information:
- Site Visits and Analytics:
- IP address, browser type, operating system, pages visited, and browsing behavior.
- This information is collected via cookies and other tracking technologies for analytics and site improvement.
- Email Sign-Ups:
- Contact details such as name, email address, and job title when you subscribe to our newsletters or other email communications.
- Content Downloads (Reports):
- Information provided during downloads, including name, email, company, and job title.
How We Use Your Information
We process personal data under the following lawful bases:
- Consent: When you explicitly provide consent during registration, email sign-up, or downloads.
- Contract Performance: To fulfill our obligations related to webinar participation, email communications, and sponsor follow-ups.
- Legitimate Interests: To analyze engagement, improve services, generate leads, and provide tailored content.
We use your information to:
- Manage webinar registration and attendance
- Provide access to live and recorded content
- Send event reminders, newsletters, and follow-up communications
- Generate lead information for program sponsors
- Analyze attendance patterns, site behavior, and content engagement
- Improve our website, content offerings, and services
Information Sharing
Sponsor Information
By registering for a webinar, signing up for emails, or downloading content, you consent to the following:
- Your contact details (name, job title, company, email, and phone) may be shared with event sponsors for follow-up communication.
- You may opt out of lead-sharing by contacting us at operations@distributionstrategy.com or using the “unsubscribe” link in email communications.
Third-Party Service Providers
We use trusted service providers for:
- Webinar platform hosting
- Email marketing and communications
- Customer relationship management (CRM)
- Analytics and reporting
These providers are bound by agreements that ensure compliance with GDPR, CCPA, and other applicable privacy laws.
Legal and Compliance Obligations
We may disclose your data to comply with legal obligations, enforce agreements, or protect our rights.
Cookies and Tracking Technologies
Our website uses cookies, tracking pixels, and analytics tools to improve user experience and gather data for analytics and marketing.
- Cookie Types:
- Essential Cookies: Required for site functionality.
- Performance Cookies: Collect information about site usage to help us improve our services.
- Marketing Cookies: Track user behavior for targeted advertising and sponsor communication.
- Opt-In and Opt-Out Mechanisms:
- GDPR Compliance: Users in applicable regions will see a cookie consent banner allowing them to opt in or manage preferences.
- CCPA Compliance: California residents can opt out of tracking and behavioral data collection by clicking the “Do Not Sell My Personal Information” link available on our website.
Your Rights
Under GDPR and CCPA, you have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete information.
- Deletion: Request deletion of your personal data.
- Opt-Out: Opt out of sponsor communications or data sharing.
- Data Portability: Request your data in a machine-readable format for transfer to another provider.
- Withdraw Consent: Withdraw consent for data processing, including email communications and sponsor follow-ups.
To exercise your rights, please contact us at operations@distributionstrategy.com. We may require verification of your identity, such as confirming registration or download details. We will respond within the legally mandated timeframe (e.g., 30 days under GDPR, 45 days under CCPA).
Data Retention
We retain your data based on the following criteria:
- Active registrant and subscriber data: Duration of engagement plus 3 years
- Webinar recordings: 5 years
- Analytics data: 3 years
- Sponsor lead information: Per contractual requirements
Retention periods are reviewed periodically to ensure compliance with legal and operational requirements. Upon expiration, data is securely deleted or anonymized.
Data Security and Breach Notifications
We implement appropriate security measures to protect your data, including:
- Encryption of transmitted data
- Secure access controls
- Regular security assessments
- Employee training on data protection practices
Breach Notification:
In the event of a data breach, we will notify affected individuals and regulatory authorities as required by law. Notifications will occur within 72 hours under GDPR and promptly for California residents under CCPA.
Changes to This Policy
We may update this policy periodically to reflect changes in our practices or applicable laws. Material changes will be communicated via email or a prominent notice on our website.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Distribution Strategy Group, LLC
Email: operations@distributionstrategy.com
Phone: +1.720.470.0806
Address: 1195 Linden Ave, Boulder, CO 80304