Proton.ai and Revenue Optics have formed a partnership aimed at addressing longstanding inefficiencies in distributors’ inside sales operations.
Both firms say many distributors still rely on manual processes that push sales representatives toward low-value accounts while leaving higher-potential customers underserved. The partnership combines Proton.ai’s artificial intelligence tools — which rank accounts by likelihood to buy and recommend relevant products — with Revenue Optics’ structured inside sales processes and coaching.
“Most distributors have millions of dollars sitting in under-covered accounts,” said Ali Hasham, founder and chief executive officer of Revenue Optics. “This partnership helps unlock that value by giving sales teams the focus, process and follow-through to close more deals.”
Benj Cohen, founder and chief executive officer of Proton.ai, said the joint approach is meant to give sales representatives more clarity and direction. “Reps do their best work when they know exactly which customers to focus on,” he said. “Our artificial intelligence surfaces opportunities buried in their data, and Revenue Optics provides a clear playbook and experienced sales talent to turn those insights into better follow-up, better conversations and better performance.”
Proton.ai’s software analyzes customer and transaction data to identify accounts most likely to purchase and the products they are most likely to consider. Revenue Optics’ model focuses on turning those insights into consistent outreach and sales discipline — methods drawn from two decades of building and running inside sales organizations for distributors.
Both companies cite past customer results: Proton.ai reports distributors using its platform grew 2.6 times faster in their first year, while Revenue Optics says clients using its system have achieved 24% organic growth and tripled account coverage for small and mid-size customers.
The partnership brings together executives with deep experience in distribution. Hasham spent 25 years in the industry and built Motion Industries’ first inside sales team, scaling it to 90 sellers. He also led sales initiatives at WESCO and TruckPro. Cohen, a fourth-generation distributor, founded Proton.ai after studying data science and identifying gaps in how distributors use customer and product information.
Both companies are expanding to support additional customers. Proton.ai has recently launched Pronto — a tool that connects to enterprise resource planning systems, customer relationship management systems, and product databases to answer sales representatives’ questions in real time — and a product information management system that uses artificial intelligence to clean and enrich incomplete product data. The company has hired 37 employees in recent months.
Revenue Optics has added staff across finance, marketing, sales transformation, and analytics, including hires from Motion Industries, WESCO, McKinsey & Co., and Wokelo.ai.
The companies said distributors have already begun adopting the joint model, with more implementations underway.
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