Rexel USA, one of the largest electrical distributors in the country, has announced a partnership with Revalgo, a U.S.-based artificial intelligence company, to automate the intake and processing of complex customer orders. The collaboration is part of Rexel USA’s wider effort to modernize its operations through AI and digital transformation.
Rexel USA is the U.S. subsidiary of the global Rexel Group, a French multinational specializing in the professional distribution of electrical products and services. Headquartered in Dallas, Texas, Rexel USA operates more than 450 warehouse storefronts nationwide under well-known banners such as Rexel, Gexpro, Mayer, Talley, and Platt Electric Supply. The company supplies a vast array of electrical products to contractors, commercial facilities, utilities, and industrial firms across the country.
Rexel USA is part of the broader Rexel Group, which operates in 19 countries with over 27,000 employees and 2,000 branches globally. The company’s customer base spans residential, commercial, and industrial segments, with a strong emphasis on supporting energy management and electrification.
The AI-powered platform from Revalgo will transform how Rexel USA handles incoming sales orders, especially those that involve complex or non-standard requests. Traditionally, sales staff must manually transcribe and interpret customer orders received through disparate formats such as email threads, PDFs, spreadsheets, images, or even handwritten notes. This manual process is both time-consuming and prone to errors.
Revalgo’s solution uses natural language processing and machine learning to read and interpret unstructured data from these sources and convert them into structured, system-ready sales orders in real time. This includes matching customer requests with available inventory and sourcing items—both stock and non-stock—from the appropriate warehouses for fulfillment.
In short, the platform will:
- Automate the intake of customer orders from multiple formats.
- Reduce manual data entry and associated errors.
- Accelerate order processing times from hours to minutes or seconds.
- Route orders for fulfillment based on inventory availability and warehouse location.
- Enable Rexel sales teams to focus more on service and solution design rather than paperwork.
This implementation is a core part of Rexel USA’s Axelerate 2028 strategic plan, which aims to use AI and digital tools to increase internal efficiency, improve service consistency, and free up employees to deliver more value-added services to customers.
“By reducing manual activities and enabling standardization, we can dedicate more time to delivering tailored solutions to our customers,” said Roger Little, CEO of Rexel USA.
Jordan Lomheim, Chief Strategy Officer at Rexel USA, added that the partnership is designed not just for automation but for long-term innovation. “Our goal is not just to streamline one process. We’re building a foundation to rethink how electrical distribution operates at scale.”
Revalgo CEO Ajay Kamble said the platform is designed to continuously learn and improve over time, creating a self-learning digital workforce that evolves with customer needs and supply chain dynamics.
The companies plan to expand the partnership to tackle additional pain points in distribution and supply chain management, further embedding AI into the core of Rexel’s operations.
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