Southern Glazer’s Wine & Spirits has appointed Steve Bronson as chief information officer, reporting to David Chaplin, chief growth and strategy officer, within the company’s OneTech organization. OneTech is Southern Glazer’s centralized technology function focused on integrating enterprise systems, digital platforms, and data-driven initiatives to support the company’s broader transformation goals.
In his role, Bronson will oversee the company’s enterprise technology strategy, working closely with the digital acceleration staff to ensure technology initiatives align with long-term growth and operational objectives, according to Southern Glazer’s.
Bronson brings more than 25 years of experience leading technological initiatives across the food and beverage, retail, consumer goods, and high-tech sectors. He most recently served as senior vice president of global technology infrastructure and operations at McDonald’s Corp, directing a global technology transformation, including a partnership with Google to deploy a major private cloud environment and implement AI-driven personalization across 40,000 restaurants.
He previously held senior technology roles at CDK Global, Nike, and Anheuser-Busch InBev, leading enterprise cloud migrations, ERP transformations, digital supply chain innovations, and large-scale modernization programs.
Chaplin said Bronson’s experience in global organizations will support Southern Glazer’s accelerating investment in technology. “We are thrilled to welcome Steve at a pivotal time in our transformation journey,” he said.
Bronson highlighted his role in advancing Vision 2030, the company’s long-term strategy to modernize operations, strengthen customer experiences, and drive sustainable growth. “Technology is central to these goals, and I look forward to helping unlock new capabilities across the organization,” he said.
Southern Glazer’s operates in 47 U.S. markets and Canada, with brokerage operations in the Caribbean, Central, and South America.
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