VF Corp. has agreed to sell its Dickies workwear brand to Bluestar Alliance for $600 million in cash, the companies announced Monday. The deal is expected to close by the end of 2025, pending regulatory approvals and customary closing conditions.
Dickies, founded in 1922, is a mainstay in industrial and construction settings and widely worn by employees and contractors across the distribution sector. The brand, known for its rugged pants, coveralls, and jackets, also has a strong following in global streetwear markets, with distribution in 55 countries.
“Since 1922, Dickies has provided hard-wearing, long-lasting and comfortable clothes, cementing its status as a storied brand in performance workwear,” said Joseph Gabbay, CEO of Bluestar Alliance. “We are committed to supporting the Dickies brand’s growth by leveraging our consumer insights and operational excellence to unlock its full value for all stakeholders.”
VF president and CEO Bracken Darrell said the sale aligns with VF’s broader effort to streamline its portfolio and pay down debt. “Dickies is an iconic American workwear brand with a bright future, and I am confident that under Bluestar Alliance’s ownership, it will continue to improve and realize its significant growth potential,” Darrell said.
VF, whose other brands include The North Face, Vans and Timberland, said the transaction will be accretive to growth on a pro-forma basis. UBS served as financial advisor to VF, and Davis Polk & Wardwell LLP functioned as legal counsel.
Bluestar Alliance, founded in 2006 by Gabbay and Ralph Gindi, manages a portfolio of more than 500 licenses and operates over 500 branded retail stores worldwide. The company said it views Dickies’ blend of utility and style as a platform for growth across both workwear and lifestyle categories.
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