White Cup, Seattle, Wash., a customer relationship management (CRM), business intelligence (BI) and pricing solutions provider for distributors, has acquired Sales Management Plus (SMP).
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SMP provides CRM and BI solutions for distributors featuring comprehensive reporting, analytics, self-serve data visualizations, dashboards and integrated marketing capabilities.
“This acquisition underscores our unwavering commitment to helping distributors thrive. We look forward to continuing to deliver exceptional value and support to our distribution customers,” said Matt Mullen, White Cup CEO.
White Cup supports more than 850 customers globally.
