Most distributors keep busy enough just handling incoming calls, emails and, in many cases orders from their website. But how do we know if we are actually winning?
- Are we gaining new customers faster than we are losing them?
- Are we growing business with existing customers or just holding our own?
- Are we leaving business on the table or spending too much time on customers that will not grow?
- Finally, at the end of the day, are we making more money than it costs to keep the business open?
These are the questions every distributor needs to ask every day if they want to thrive.