Robert Kelley

Robert Kelley is Partner with Distribution Strategy Group. He’s had an extensive career as a technology leader with high-growth companies from high-technology startups to large public corporations. Using quantitative analytics models and software applications, Rob now helps distributors optimize pricing, quantify economic value, analyze the competition, and build customer profiles and market segmentation. Reach out to Rob today to take a data-driven approach to your business problems:
rkelley@distributionstrategy.com.

  • Webinar:  10X Tech Stack: 3 Technologies That Supercharge Your Procurement-to-Payment Cycle

    Webinar: 10X Tech Stack: 3 Technologies That Supercharge Your Procurement-to-Payment Cycle

    In this webinar, Jonathan Bein and Rob Kelley present technologies that dramatically shorten the time from procurement to payment while reducing errors, rework and eliminating unnecessary labor most payment operations require.

  • 2021 State of Technology in Distribution: Automating the Customer Journey

    2021 State of Technology in Distribution: Automating the Customer Journey

    Distribution Strategy Group conducted a survey and other primary research about how distributors anticipate ongoing, rapidly changing technologies will affect them, and how and where they plan to adopt new technologies.

  • Webinar: State of Technology in Distribution

    Webinar: State of Technology in Distribution

    In this webinar our hosts discuss how and where distributors are automating the customer journey, from searching for the right product to the purchase and support after the sale.

  • Prevent Customers From Leaving You

    Prevent Customers From Leaving You

    For some companies, an annual increase of 1% in customer retention over each of the next ten years results in 20% increase in annual earnings. Retention is powerful for several reasons.

  • What is Your Product? Knowledge, Information and Service

    What is Your Product? Knowledge, Information and Service

    Here’s what to consider when considering what “product” means to your distribution business and your customer relationships.

  • Marketing Mix: The Value of Getting It Right

    Marketing Mix: The Value of Getting It Right

    Since the early 1960s, most companies have organized marketing activities into the “Marketing Mix,” or the “4 Ps”: Product, Place, Price and Promotion. Distribution Strategy Group shares how to get that mix right.

  • What’s a Good Customer Profile Worth? A lot.

    What’s a Good Customer Profile Worth? A lot.

    Most distributors keep busy enough just handling incoming calls, emails and, in many cases orders from their website. But how do we know if we are actually winning?

  • Value in the Time of COVID-19: What Customers Value Changes with the Times

    Value in the Time of COVID-19: What Customers Value Changes with the Times

    It’s probably even more important for your long-term success to take some time now to revisit why you are in business and what customers want and need most from you.

  • How to Use Analytics to Make Money with Small Customers

    How to Use Analytics to Make Money with Small Customers

    For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find ways to lower cost-to-serve and increase dollars per transaction.

  • What to Do About Accounts That Cost You Money

    What to Do About Accounts That Cost You Money

    A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the total amount of revenue they contribute or the total gross profit or gross margin percentage they seem to provide are actually costing them significantly more money than they bring in to…