Affiliated Distributors has announced that Karen Baker will be joining the team as the President of AD Electrical – U.S. Division, effective Sept. 6, 2022.
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Baker previously worked for Horizon Solutions for 25 years, most recently as the COO. Baker will now be responsible for the growth strategy and performance of AD’s Electrical – U.S. Division. She will work closely with AD’s owner members and supplier partners to develop and implement strategies to help AD membership compete and win in the market.
“Karen brings to AD a long track record of success in the electrical industry and is a highly regarded and respected leader,” said Marisol Fernandez, AD President of the Electrical and Industrial Business Unit. “Her deep industry experience, knowledge of market dynamics and rich background in independent distribution will be a tremendous asset to our team.”
Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.