Affiliated Distributors (AD) has announced that Marisol Fernandez will be returning to the company as President of Electrical and Industrial Business, effective June 8, 2022.
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Fernandez was previously at Bunzl, where she was the Senior Vice President of Sales Effectiveness. Before that role, she was the President of AD’s U.S. Industrial and Safety Division. In her new position, Fernandez will be responsible for working with AD’s electrical and industrial executives, staff and divisional boards to develop business strategy, oversee member/supplier relation,s and manage and execute AD’s ongoing growth plans for the business unit.
“Marisol is an exemplary leader, a highly respected and regarded individual and is passionate about AD’s commitment to our members and suppliers. She brings to AD an enthusiastic drive to continue operational success, growth and innovation in the Electrical and Industrial – U.S. Divisions,” AD Chairman and CEO Bill Weisberg said.
Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s
developed customer-facing analytics approaches for customer segmentation,
customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at
jbein@distributionstrategy.com.