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  • Al Bates
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Al Bates

Dr. Albert Bates is Principal of the Distribution Performance Project, a research and education entity focusing on distribution. He makes about 100 presentations each year on topics such as Improving the Bottom Line, Doing More with Less and Pricing for Profit. He also heads the firm’s investigation into profitability research for over 50 different trade associations. He has published widely in both the professional and trade press, including in the Harvard Business Review and the California Management Review. He has also authored eight books on financial planning for businesses.

Articles by Al Bates

Distribution Sales Strategy

Sales Growth Myopia in Distribution

The push for sales growth almost never increases profits.
  • Al Bates
  • May 30, 2024
Operations

How Price Decreases Can Imperil Distributor Profitability

Al Bates examines supplier price reductions from two perspectives.
  • Al Bates
  • September 15, 2023
Distribution Marketing

4 Basic Principles to Get Pricing for Profit Right

Dr. Al Bates touches on the principles to take into account when formulating pricing strategies.
  • Al Bates
  • June 1, 2023
Price Cutting
Distribution Marketing

Price Cutting: The Profit Implications of ‘Taking It to the Street’

Distributor- and supplier-driven price cutting is destructive to profit.
  • Al Bates
  • December 2, 2022
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