B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. Online firms, such as Amazon, have elevated our expectation
Dean Mueller
Dean Mueller is Independent Consultant at Distribution Strategy Group. He has more than 30 years of experience in sales and marketing and helps distributors build holistic digital strategies that drive a significant shift to online sales, improve profitability and grow customer satisfaction. Take your digital strategy to the next level. Contact Dean at dmueller@distributionstrategy.com.
Articles by Dean Mueller
Last month, we saw Google roll out their well-publicized update that rewarded mobile-friendly websites. That was great news for distributors that had responsive (or
Distributors tend to be experts in products and the market niches they serve. We often see distributors being very good at several aspects of
It’s no secret that mobile-friendly sites are important today and will be even more important in the future. Many distributors’ website visitors are in