Frank Hurtte, Founding Partner of River Heights Consulting, is the author of “The New Sales Guy Project,” which sets the stage for improvement in the selling world. The book is available on Amazon, and both individualized and group sessions are available. Email frank@riverheightsconsulting.com for details.

Hurtte grew up in a family-owned business where he was selling car and truck tires wholesale before he turned 14. During his career, Hurtte has gone through nearly every aspect of the business. He served as manager of a rapidly growing start-up location, ran a cluster of branches where he worked to develop future leaders, and was called on to build a winning team after the merger of two companies with dissimilar cultures.

Hurtte successfully established sale strategies in emerging markets and coordinated the efforts of a diverse group of distributor specialists to establish a corporate-wide blueprint for success. In his role as Vice President, Technical Sales, Hurtte developed and implemented a model for tracking and measuring the value-adds provided to customers and pivoting the company to a fee-based services model.