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  • Frank Hurtte
Frank Hurtte

Frank Hurtte

Frank Hurtte, Founding Partner of River Heights Consulting brings 28 years of distribution industry experience and a lifetime of sales background. Frank grew up in a family owned business where he was selling car and truck tires wholesale before he turned 14. During his career, Hurtte has gone through nearly every aspect of the wholes business. He served as manager of a rapidly growing start-up location ran a cluster of branches where he worked to develop future leaders and was called on to build a winning team after the merger of two companies with dissimilar cultures. Frank successfully established sale strategies in emerging markets and coordinated the efforts of a diverse group of distributor specialists to establish a corporate-wide blueprint for success. In his role as VP Technical Sales, Frank developed and implemented a model for tracking and measuring the “value-adds” provided to customers and pivoting the company to a fee-based services model.

Articles by Frank Hurtte

customers pushing back
Distribution Sales Strategy

Customers pushing back on fee-based services? Here’s how to negotiate

Frank Hurtte answers: How should you respond to customers who push back against fee-based services?
  • Frank Hurtte
  • December 15, 2022
no charge invoice
Distribution Sales Strategy

Distributor Services: Reinforcing Value with No Charge Invoices

Is adding a “No Charge” to invoices helping – or hurting distributors?
  • Frank Hurtte
  • November 21, 2022
Struggling with Low-Quality Leads? You’re Not Alone
Distribution Marketing

Struggling with Low-Quality Leads? You’re Not Alone

Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
  • Frank Hurtte
  • July 6, 2022
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