Skip to content

Thought Leadership for Wholesale Change Agents

  • Software
  • Articles
    • AI in Distribution
    • Digital Strategy
    • B2B eCommerce
    • Distribution Marketing
    • Distribution Sales Strategy
    • Distribution Technology
    • Distribution Industry News
    • Technology News
  • News
  • Programs
    • Upcoming Programs
    • On-Demand Programs
    • Wholesale Change Show
    • On-Demand Wholesale Change Shows
    • The Discerning Distributor
    • Calendar
  • Reports
  • Speaking
Menu
  • Software
  • Articles
    • AI in Distribution
    • Digital Strategy
    • B2B eCommerce
    • Distribution Marketing
    • Distribution Sales Strategy
    • Distribution Technology
    • Distribution Industry News
    • Technology News
  • News
  • Programs
    • Upcoming Programs
    • On-Demand Programs
    • Wholesale Change Show
    • On-Demand Wholesale Change Shows
    • The Discerning Distributor
    • Calendar
  • Reports
  • Speaking
Join Our List
  • Home
  • Justin Johnson
Picture of Justin Johnson

Justin Johnson

Justin Johnson is the founder and CEO of Motivate, an AI-driven sales process automation platform for B2B distributors. Motivate empowers inside sales teams to reduce quote and order times by more than 45%, while its patent-pending ecommerce module has been shown to boost distributor online sales by more than 300%. A seasoned tech entrepreneur, Justin has a proven track record in B2B distribution and manufacturing solutions, having successfully built and sold multiple high-growth software companies, including LeadMethod (acquired by Revalize, backed by TA Associates) and MightyRep (acquired by Blue Agave). Justin is a regular contributor to technology and sales process automation thought leadership for B2B manufacturers and distributors.

Articles by Justin Johnson

AI in Distribution

Why Most AI Tools Don’t Deliver ROI for Distributors

Most AI tools are built with impressive capabilities, but not always with the end-user in mind.
  • Justin Johnson
  • May 2, 2025
digital flow chart with hands on keyboard of a laptop
Distribution Sales Strategy

Why Process Automation and Higher Commissions Are the Future of Inside Sales

AI can help reps enhance customer relationships
  • Justin Johnson
  • January 14, 2025
B2B eCommerce

How to Light a Fire Under Your Struggling eCommerce Platform

Here’s a distributor playbook for online sales.
  • Justin Johnson
  • December 20, 2024
Distribution Sales Strategy

How AI Can Turn Inside Sales Reps into Superheroes, One Daily Task List at a Time

B2B sales doesn’t have to be a grind.
  • Justin Johnson
  • November 21, 2024
Facebook-f Linkedin-in Twitter

Useful Links

  • About
  • Sponsorships
  • Consulting
  • Contact
  • About
  • Sponsorships
  • Consulting
  • Contact

Policies & Terms

  • Terms
  • Distribution Strategy Group Privacy Policy
  • Cookie Policy
  • Terms
  • Distribution Strategy Group Privacy Policy
  • Cookie Policy

Get In Touch

  • 303-898-8636
  • contact@distributionstrategy.com
  • Boulder, CO 80304 (MST/MDT)

© 2025 Distribution Strategy Group