Digital Strategy
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How Do B2B Sellers Need to Adapt to Modern Buyers?
One of enablement’s key responsibilities is preparing and supporting your sellers to go to market.
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MSC Industrial Supply’s ‘Next Chapter’
MSC Industrial Supply shares how they are redefining the way they support their customers.
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How Spotify Uses AI to Create an Ultra-Personalized Customer Experience and What Distributors Can Learn from It
Distributors can learn from Spotify’s success delivering a personalized listening experience for every customer.
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How to Select the Right Technologies for Your Customers’ Journey
Where do you start in evaluating your existing technology – and then building the right set of technology solutions for your customers based on their customer journey?
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B2B Apps Are Changing the Way Distributors and Contractors Operate
Companies are developing solutions designed for industrial distributors to help them save time, boost productivity and cut expenses.
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How Zoro is Building Real Partnerships with Distributors with ‘No Competitive Risk’
Is there a way to compete with digital giants like Amazon while simultaneously expanding your customer base to markets you can’t reach through traditional methods?
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How eCommerce Teams Can Drive More Revenue Through Their Website
Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
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The Omnichannel Customer Experience: Are You Channeling Seamless Customer Service?
Today’s customers want it all. They want to be able to go online and easily find products, prices and delivery information. But they also want to be able to call with questions and speak to a knowledgeable service rep. Some still want to look at pictures in a catalog.
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How to Build a Value-Added Services Strategy to Fight Digital Disruptors
Distributors must become more effective at offering and managing value-added services because some of the most aggressive disruptors are taking share.
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Distributors’ Digital Doom Loop
Many distributors have become so discouraged about how their websites are performing that they are investing less in overall digital capabilities. After all, why throw good money after bad if you believe you’ve failed so far? The problem is that your customers do have requirements that you need to meet with digital capabilities. And if…