Digital Strategy
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Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
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Global Industrial’s ‘Path Amid the Chaos’: A Conversation with Barry Litwin, CEO
Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s growth.
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How Distributors Can Keep the Branch Alive in a Digital World
Mark Dancer shares how distributors can reimagine physical stores so that they remain relevant long into the future.
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Better Customer Experience? Distributors Lean Into eCommerce in 2022
Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and app but excludes EDI, punchout, email, fax and so on. As we prepare to unveil the results of our 12th-annual survey, the 2022 State of eCommerce in Distribution, we’re finding that…
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The 4 Symptoms of Bad CRM
Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
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ADI’s Digital Transformation Goes Beyond the Technology
For ADI, it’s about how that technology can enable the distributor’s team to do their jobs more efficiently and effectively.
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From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace
Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan, except for 3 big problems.
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Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers
Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
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Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
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From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer
Marketplaces represent an existential challenge for master distributors.