The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
Digital Strategy
Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and
With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions
This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent
While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to
The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total
For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find
A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the
While most distributors learned long ago to avoid managing for top-line sales revenue as a measure of results, many of today’s distribution businesses still
To be successful, you need to make the case that your plan serves the company’s – and management’s – best interests. Emphasize results, not
Every organization experiencing success with marketing automation has a different answer to this question. Here are the three that surface most often.
Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative
Upcoming Programs
Technology Leader Panel: How AI is Redefining Sales and Marketing
April 25 @ 12:00 pm - 1:00 pm EDT
In a world where customer experience is king, AI is transforming sales and marketing operations for distributors. Distributors can use AI to better understand their customers, streamline processes and drive revenue growth.
Opportunities are vast for applying AI in sales and marketing, including:
- Predictive analytics for customer behavior
- Personalization
- Lead qualification
- Automation for administrative tasks
- Support from chatbots and virtual assistants
- Optimizing content
- Dynamic pricing
- Forecasting capabilities
Distributors also need to integrate the right technologies into their arsenal to take full advantage of these opportunities. Where should they start?
With extensive backgrounds in technology, marketing, sales and ecommerce, our panelists are well-positioned to share how AI can optimize and improve the effectiveness of their sales and marketing efforts. Join us April 25 at 9 PT/12 ET for this powerful program.
Details
- Date:
- April 25
- Time:
-
12:00 pm - 1:00 pm EDT
- Event Category:
- Upcoming Program
- Website:
- https://Pages.DistributionStrategy.com/acton/media/6612/how-ai-is-redefining-sales-and-marketing
Related Events
-
Distributor CRM and Sales Analytics: Using Data and Technology to Win
May 1 @ 12:00 pm - 1:00 pm EDT
Join us as our panelists share how AI can optimize and improve the effectiveness of their sales and marketing efforts.
Distributor CRM and Sales Analytics: Using Data and Technology to Win
May 1 @ 12:00 pm - 1:00 pm EDT
Any distributor with an outside sales force should use gap analysis to review sales performance and provide coaching for their reps. While this is a common approach for driving results, it’s not universal and it’s often applied inconsistently or infrequently.
In this webinar, DSG Chief Strategy Officer, Ian Heller will describe exactly how you should use this essential process to create accountability and help clarify and drive alignment around account potential. Ian will also talk about tools that help you do the job and offer best practices around actions you can take to ensure you close the gaps you identify.
If outside sales reps are an important part of your demand generation and customer management strategy, don’t miss this event. Join us on May 1, 2024 at 12 ET/9 PT. Bring your own ideas and questions and participate in the conversation.
Details
- Date:
- May 1
- Time:
-
12:00 pm - 1:00 pm EDT
- Event Category:
- Upcoming Program
- Website:
- https://Pages.DistributionStrategy.com/acton/media/6612/breakthrough-sales-coaching-with-gap-analysis
Related Events
Ian Heller describes how you should use this essential process to create accountability and help drive alignment around account potential.
Wholesale Change: Unlocking the Power of AI – A Case Study with Millcraft
May 8 @ 12:00 pm - 1:00 pm EDT
Can AI truly make a real-world difference, today, in a mid-sized distribution company? The answer is yes and Millcraft is one company who did it by focusing on adopting the latest technology and recruiting and training a workforce that understands how to use it. Among other solutions the company has implemented AI tools for order automation that has increased touchless ordering to 60%.
Join us on the Wholesale Change Show with hosts Ian Heller and Jonathan Bein, Ph.D. when we’ll welcome our guest Travis Mlakar, president of Millcraft. Learn how Travis incorporated AI to make a significant difference, freeing up employee time to focus on what is truly valuable to the customer. Travis will also discuss the next steps for the company. Using advanced analytics along with AI, Travis will be optimizing cross selling, supply, and other areas for ready for advancement.
Details
- Date:
- May 8
- Time:
-
12:00 pm - 1:00 pm EDT
- Event Category:
- Upcoming Wholesale Change Show
- Website:
- https://pages.distributionstrategy.com/acton/media/6612/unlocking-the-power-of-ai
Learn how Travis Mlakar incorporated AI to make a significant difference.
State of Customer Experience in Distribution
May 15 @ 12:00 pm - 1:00 pm EDT
Customers today have so many choices at their fingertips. Winning and keeping their loyalty has never been more challenging as new tools and expectations emerge. They have high expectations that the companies they do business with will provide an exceptional, personalized experience across all channels. In today’s competitive landscape, exceptional customer experience (CX) is no longer optional; it’s essential for survival and growth.
Join our webcast May 15 at 9 PT/12 ET for the State of Customer Experience in Distribution and discover how to elevate your customer experience (CX) strategy. Specifically tailored for the distribution industry, the webcast will dive into leveraging data to understand customer needs.
Benchmark your CX: We’ll explore industry benchmarks to identify areas where distribution companies excel and where there’s room for improvement.
Unlock the power of NPS: Discover how Net Promoter Score (NPS) can provide valuable insights into customer sentiment and guide your CX and company improvement initiatives.
Building a customer-centric culture: We will discuss how to build a customer-centric culture and foster a company-wide commitment to customer success. We will discuss how a positive employee experience is intrinsically linked to enhanced customer experience.
Register today and continue down the path of creating truly exceptional customer experiences that set your business apart from the competition.
Details
- Date:
- May 15
- Time:
-
12:00 pm - 1:00 pm EDT
- Event Category:
- Upcoming Program
- Website:
- https://Pages.DistributionStrategy.com/acton/media/6612/state-of-customer-experience-in-distribution
Related Events
-
Distributor CRM and Sales Analytics: Using Data and Technology to Win
May 1 @ 12:00 pm - 1:00 pm EDT
Join us for the State of Customer Experience in Distribution and discover how to elevate your customer experience (CX) strategy.
The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and
With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions
This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent
While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to
The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total
For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find
A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the
While most distributors learned long ago to avoid managing for top-line sales revenue as a measure of results, many of today’s distribution businesses still
To be successful, you need to make the case that your plan serves the company’s – and management’s – best interests. Emphasize results, not
Every organization experiencing success with marketing automation has a different answer to this question. Here are the three that surface most often.
Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative
The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and
With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions
This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent
While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to
The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total
For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find
A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the
While most distributors learned long ago to avoid managing for top-line sales revenue as a measure of results, many of today’s distribution businesses still
To be successful, you need to make the case that your plan serves the company’s – and management’s – best interests. Emphasize results, not
Every organization experiencing success with marketing automation has a different answer to this question. Here are the three that surface most often.
Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative