Digital strategy is not a one-size-fits-all proposition and should be developed based on how customers want to shop and buy with you. We’ll work with you to build an omnichannel strategy, integrating the right customer-facing tools, including ecommerce, marketing automation, order automation and CRM based on customer needs and company goals.
We’ve worked with a lot of technology tools and know the pros and cons of each in driving digital transformation for distributors. We’ll help you identify what your business needs to best serve your customers – and then define a strategy and identify the technology you need to deliver that.
We’ll help you:
Implement the right website.
If you aren’t Grainger or Amazon, you don’t need a website like theirs. Our services include ecommerce strategy, needs assessments, requirements assessment, vendor selection, user experience recommendations, data strategy and implementation plan. Learn more about our ecommerce strategy services.
Stay in front of your customers.
Spray and pray – or blast emails – are no longer effective. Marketing automation tools deliver efficiency and effectiveness in how you reach out to customers, allowing you to send relevant content to cut through the clutter in their inboxes. We have worked with systems and can work with you to select and implement the right one.
Grow your bottom line.
Selecting the right profitability technology solutions can have a massive impact on your bottom line. We know and understand the options available to distributors to improve pricing and lower cost to serve.
Make CRM work for you.
CRM doesn’t have a great reputation in distribution, but it is an important repository for customer information to drive an effective and targeted sales and marketing strategy. We’ll help you select the right CRM for your business, and a plan for making it useful, including integration with other critical systems. We know what works – and it has nothing to do with Big Brother.
Leverage email order automation for greater productivity.
Our research has shown that sending orders by email is far more common and preferred than other purchasing methods. We offer solutions that automate email orders, increasing order accuracy and improving Customer Service Rep productivity by 15%-20%. What’s more, you’ll delight customers with immediate order acknowledgement.
Contact us to get started today: