Endries International has appointed former chief financial officer Dan Crociata as its new chief executive officer, marking a leadership transition that aligns with the company’s broader strategic overhaul, including a full rebrand and major facility expansion.
Crociata succeeds Michael Knight, who is stepping down after several years as CEO. During his tenure, Knight helped drive the company’s growth through acquisitions and modernization efforts, including Endries’ first major brand refresh in decades.
The new branding—featuring a redesigned logo, modernized color palette, and updated messaging—is rolling out across all digital and physical touchpoints. The move is designed to reflect Endries’ evolution from a legacy fastener supplier to a modern, integrated supply chain partner. The refreshed identity unifies its growing family of acquired brands while reinforcing its core focus on service and reliability.
Crociata, who played a key role in advancing operational strategy as CFO, is expected to accelerate these changes. “We’re moving fast to modernize how we present ourselves, how we operate, and how we serve customers,” he said. “The brand refresh is just one piece of the puzzle—we’re also investing in the infrastructure and leadership to match.”
That infrastructure investment includes a new 65,000-square-foot distribution center in Fort Worth, Texas, set to open early in 2025. The facility will double Endries’ regional capacity and feature a Foreign Trade Zone (FTZ) to support global logistics and tariff efficiency. It also strengthens Endries’ ability to serve Southern U.S. and Latin American markets.
With 26 distribution centers across North America and Europe and more than 800,000 SKUs, Endries is positioning itself for long-term growth. Crociata’s appointment signals the company’s intent to push further into new markets while refining its brand and operations for the future.
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