There’s plenty of opportunity in B2B e-commerce right now. Even distributors and manufacturers who have yet to implement e-commerce capabilities can still get in the game.
In the fall 2019 issue of IMARK Electrical Now, Jonathan Bein and Dean Mueller of Distribution Strategy Group reveal that, while plenty of companies have taken off with e-commerce strategies, there’s still plenty of runway left for the nearly 87% of distributors and manufacturers who still do not have e-commerce. In fact, e-commerce — and making your customers aware of the effort — is becoming a necessary channel for growth in the new age of business.
Read more about our research and insights in the latest issue of IMARK Electrical Now.
Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s
developed customer-facing analytics approaches for customer segmentation,
customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at
jbein@distributionstrategy.com.