Jonathan Bein, managing partner of Real Results Marketing, spoke with Lindsay Young on the 3 Aspens Media podcast, Attract. Engage. Grow., about the importance of understanding what your customers want.
He spoke about the importance of knowing what your customers want when it comes to how they shop and buy with you. His insights were based on ongoing surveys of distributors’ customers (now up to 10,000 end-users), which are outlined in Real Results Marketing’s report, What Customers Want, available from MDM.
Listen to the podcast now to learn more about:
- The cost of not understanding what your customers want
- The impact of Amazon on distributors
- Why age matters
- The differences between end-markets
- The importance of a clear and credible value proposition
Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s
developed customer-facing analytics approaches for customer segmentation,
customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at
jbein@distributionstrategy.com.