Proton.ai, an AI-powered growth platform for distributors, has partnered with Infor to help distributors boost revenue growth through integrated AI and tailored CRM solutions that improve the customer experience for distribution companies.
The partnership integrates Proton’s AI-powered CRM with Infor CloudSuites.
“This is not just about improving efficiency or streamlining operations; it’s about empowering distributors to truly scale their businesses,” said Steve Levy, Infor Vice President of Enterprise Architecture for Distribution. “We believe this partnership will enable distributors to significantly grow revenue and profitability.”
“This partnership with Infor represents our shared commitment to harness AI for revenue growth,” said Benj Cohen, CEO of Proton.ai. “As a B2B distributor, the heart of your success lies in account relationships. Distributors serve as the critical bridge between manufacturers and customers. Proton’s AI-powered CRM offers an unprecedented level of customer and product insight, empowering distributors to deepen these relationships, remaining competitive and relevant in a competitive environment.”
By integrating with Infor’s ERP and ecommerce platforms, Proton’s AI platform leverages transactional data for revenue-driving insights. Proton pinpoints high-priority customers for sales teams, detects products due for customer reorder, and identifies potential wallet-share gaps across sales channels. Distributors can also use Proton to customize their ecommerce sites, featuring recommendation carousels tailored to each customer, based on their behaviors across all channels.
Proton cited the experience of ORS Nasco, a master distributor of industrial and safety supplies. “Integrating Infor’s ERP data with Proton’s AI-driven CRM has helped our sellers have faster, easier access to the data they need to enable more focused and meaningful conversations with our customers, driven by Proton’s AI-guided recommendations,” said Kevin Short, president and CEO at ORS Nasco.