In an increasingly complex market, distributors face mounting challenges in sales performance and process adoption. This report explores how leading companies are leveraging CRM, sales process audits, and team collaboration to drive growth. Based on real-world data and strategies, it offers a roadmap to build stronger front-end sales processes and gain a lasting competitive edge.

Key Takeaways:

• Top sales challenges and how to overcome them.
• Why CRM adoption struggles — and how to fix it.
• Steps to build a consistent, repeatable sales process.
• Strategies for improving team collaboration and data sharing.
• How to align sales processes, technology, and people for ROI.