Traditional and emerging competitors make it more difficult than ever for distributors to hold on to their role as manufacturers’ primary partners in going to market. Marketplaces, large retailers and even options for selling direct to end-users become more tempting to manufacturers when distributors offer poor digital capabilities or are weak at marketing.

In this report, representatives from two major manufacturers – ABB and Signify – share how distributors can go on offense and take share from other channels.

Download now for a unique opportunity to hear directly from major manufacturers on how you can become more important in the channel.