For the past 20 years, we’ve heard that manufacturers will rely less on distributor channels and more on direct-to-end user sales. Now, it’s coming to fruition.

A growing number of end-users want purchasing options beyond the traditional distributor. That means for some sectors, manufacturers’ revenue through traditional distribution will significantly decrease as customers’ buying behavior continues to shift.

So, what’s driving the changes in distribution strategies and what is responsible for the growing channel conflict? This report provides insight into the state of manufacturer sales channels – and what it means for today’s distributors.