The No. 1 barrier to ecommerce success for distributors is product data.

To compete in the age of Amazon and Walmart, your product data must be both optimized to be found in search engines and enriched so that customers can find the product that fits their needs.

Download this whitepaper to learn:

• Why distributors underinvest in product data
• The challenges with product data
• Best practices in product data
• Why product data is an asset
• How to gauge ROI on product data