SiteOne Landscape Supply has signed a multi-year agreement to become the official landscape supply partner of the United Soccer League.
The agreement runs from the 2026 season through 2028 and covers all major USL properties. It includes national broadcast and digital exposure, team-level sponsorships and community field improvement initiatives.
Under the terms of the deal, SiteOne branding will appear during more than 100 nationally broadcast or streamed USL matches each season through field-level LED signage. Additional exposure will run across USL digital platforms. SiteOne will also activate a partnership each year with a featured USL club, including in-stadium signage, public address announcements, digital content and local engagement events.
The partnership also includes collaboration on field enhancement efforts, including a program called “Rebuild the Field,” which will identify and refurbish soccer fields in communities that host USL teams. Financial terms were not disclosed.
“Partnering with the USL allows us to connect with communities across the country to create spaces for athletes of all levels to play,” said Shannon Versaggi, chief marketing officer at SiteOne.
As part of the agreement, SiteOne will join the USL Preferred Supplier Program, which includes companies that provide products and services to professional teams and stadium developers. The program is intended to support consistent field quality across the league.
“One of the most important elements to our teams’ success is the quality of their pitch,” said Josh Keller, executive vice president of corporate development at the USL. “This partnership supports our clubs as they work to maintain professional playing standards.”
SiteOne Landscape Supply is the only national wholesale distributor of landscape supplies in the United States and also operates in Canada. Its customers primarily include residential and commercial landscape professionals serving lawns, gardens, golf courses and other outdoor spaces.
Founded in 1986, the United Soccer League operates multiple men’s and women’s professional and pre-professional leagues, as well as youth development programs, reaching more than 200 U.S. communities. The league has long-term media rights agreements with CBS Sports, ESPN, TUDN and Peacock.
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