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Home » Distribution Industry News » Sonepar and Mirakl Team Up to Develop New Marketplace in France 

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  • Published on: April 27, 2022

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  • Picture of Jonathan Bein Jonathan Bein

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Distribution Industry News

Sonepar and Mirakl Team Up to Develop New Marketplace in France 

Sonepar, a global distributor of electrical products, solutions and related services, has partnered with marketplace software solution provider Mirakl to develop the first B2B electrical supplies distribution marketplace in France.  

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The marketplace is scheduled to launch in the fourth quarter of 2022 and will be the first ecommerce platform to be compatible with Sonepar’s B2B customers’ purchasing methods.  

“By developing the first electrical equipment distribution marketplace for professionals in France, Sonepar is confirming its very strong omnichannel ambitions. Only Mirakl’s technology, know-how and ecosystem of partners, combined with the expertise of the 200 Sonepar experts in our Digital Factory, will enable us to deploy this unique innovation in record time and integrate it to the Group omnichannel platform,” Sonepar Executive Committee Member and Chief Digital Enterprise Officer Jérémie Profeta said. 

Related: The Risk That Marketplaces Pose to Your Distribution Business  

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Jonathan Bein
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Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s
developed customer-facing analytics approaches for customer segmentation,
customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at
jbein@distributionstrategy.com.

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