Distributors, are you facing increased competition from manufacturer-direct and marketplace sales? It’s hard enough to succeed in eCommerce these days. Don’t let your product data be a point of failure. Your product data drives your performance in SEO, site navigation, site search and refinement – dictating whether customers find your products or not. With proper focus and management, your product data can instead help you WIN at SEO and ensure that your site visitors enjoy an exceptional experience.
We had a fireside chat with Dawn Zassick, VP Customer Solutions at Magnitude Agility, where we gained insider tips on using your product data to stand out in front of the crowd.
Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.