2016 State of Distributor E‐Commerce: Survey Results

Jonathan Bein and Dean Mueller · April 1, 2016 · Leave a Comment

Who Took the Survey?

E-Commerce Percent of Total Revenue

What is Most Effective To Drive Demand To Your E‐Commerce Channel?

How Do You Handle Pricing On Your Website?

How Do You Keep Website Visitors Engaged?

Satisfaction With Self‐Service Capabilities on Website?

What Are The Highest Priorities For Your E‐Commerce?

Satisfaction With Your Website Capabilities?

Importance of Integration Capabilities

E‐Commerce Platform Used

Satisfaction with E‐Commerce Platform

Respondent Job Function

About Jonathan Bein

Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at jbein@distributionstrategy.com.

About Dean Mueller

Dean Mueller is Partner at Distribution Strategy Group. He has more than 30 years of experience in sales and marketing and helps distributors build holistic digital strategies that drive a significant shift to online sales, improve profitability and grow customer satisfaction. Take your digital strategy to the next level. Contact Dean at dmueller@distributionstrategy.com.