Pursuing new customers in existing markets can be an expensive proposition if not done with proper planning, analysis and execution.
How to Acquire New Customers with Sweet Spot Analysis Read More »
Well-run companies know that customer retention is critical to long term success as a business. For some companies, an annual increase of 1% in customer retention over each of the next ten years results in 20% increase in annual earnings. Retention is powerful for several reasons.
How to Improve Customer Retention and Keep Customers from Leaving You Read More »
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