How to Overcome Resistance to Strategic Pricing

Without buy-in from your entire team – including that salesperson that complains the most – a strategic pricing project will, simply put, not yield the results you need.

On a recent episode of Wholesale Change, we asked industry expert Gregory Smith, Vice President of Strategic Accounts and Partnerships for SPARXiQ, to share his tips on a successful strategic pricing implementation. He outlined why buy-in is so important and discussed strategies to achieve that goal from the entire team.

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