We had expected a sharp increase in the adoption of ecommerce in 2020 with the shifts in buying behavior due to the COVID-19 pandemic.
Dean Mueller
Dean Mueller is Independent Consultant at Distribution Strategy Group. He has more than 30 years of experience in sales and marketing and helps distributors build holistic digital strategies that drive a significant shift to online sales, improve profitability and grow customer satisfaction. Take your digital strategy to the next level. Contact Dean at dmueller@distributionstrategy.com.
Articles by Dean Mueller
The increase in digital buying behavior is here to stay, pandemic or no – especially as the number of millennial decision-makers rises. If your
When salespeople are slow to embrace ecommerce, they miss opportunities that not only hurt the company, but the customers they are trying to help.
If you are a distributor on a quest to get on page one of Google, don’t neglect the importance of being found locally. Here’s
How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your
These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As
Digital transformation has been a part of distributors’ language for many years. But the speed of transformation has varied: It’s hard, takes significant resources
In a survey, we found that more end-users are embracing online shopping and buying for business out of necessity in light of COVID-19.
My colleagues have written some great articles about the uncertainty around the COVID-19 outbreak. This article is geared toward what distributors can do right
Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with
If when you see the phrase “value proposition” you think: “Yes, we have one already. We provide great customer service. We’ve been in business
Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and
With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions
This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent
The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to
The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total
The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor
Research from the previously published annual 2015 State of E-Commerce Study indicates that more than 41 percent of distributors are generating less than 5
Just getting a listing is no longer enough. Google confirmed a few days ago that businesses must have activity within a six-month period or