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Debbie Paul

Debbie Paul is Partner at Distribution Strategy Group. Debbie helps distributors identify and communicate their value so they can better serve and sell to their customers. At Newark Electronics, she oversaw the growth of small- to medium-sized high-potential accounts with results of over 10% growth in the first year, continuing in subsequent years at a rate of 15-20%. Ready to tap the full potential of your customer base? Contact Debbie at dpaul@distributionstrategy.com.

Articles by Debbie Paul

2015 state of distributor marketing
Digital Strategy

2015 State of Distributor Marketing

Opportunities remain for distributors to improve marketing plans and measurement as a means to increase marketing effectiveness. The 2015 distributor marketing survey covered several
  • Debbie Paul
  • November 10, 2015
customers WANT to hear from you
Digital Strategy

Your Customers WANT To Hear From You

Customers have indicated a preference to receive communications in both digital and print formats. It’s not a surprise that they still want to receive
  • Debbie Paul
  • April 7, 2013
the case for proactive selling
Inside Sales Strategy

The Case for Proactive Selling

If created and managed well, outbound and inbound calling programs can be very effective. What’s more, implementation does not have to be expensive or
  • Debbie Paul
  • June 6, 2012
2012 state of inside sales in distribution
Inside Sales Strategy

2012 State of Inside Sales in Distribution

For many, inside sales involves ordering, technical support, returns handling and credit management. Rarely does it involve proactive, outbound sales. Simply put, those with
  • Debbie Paul
  • May 29, 2012
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