Distributors need to work off new KPIs that match today’s market to achieve profitable growth.
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Jonathan Byrnes
Jonathan Byrnes is a senior lecturer at MIT and founder and chairman of Profit Isle, a SaaS Enterprise Profit Management company. Jonathan is coauthor of the recently published book, Choose Your Customer: How to Compete Against the Digital Giants and Thrive. He can be reached at jlbyrnes@mit.edu