How to Be a VP
How Great Distributors Use Marketing to Dominate
June 29 @ 12:00 pm - 1:00 pm EDT
Distributors’ marketers have a problem.
Because distributors have multiple channels, it’s difficult to measure the return on their marketing effort.
For example, product promotions succeed due to the efforts of marketing, sales, customer service and the ecommerce department – not to mention price discounts negotiated by merchants or category managers.
How can you calculate how much to spend on marketing or measure the ROI in an environment where everyone is pitching in to make campaigns successful?
Our Chief Strategy Officer Ian Heller has served as the senior marketing executive for four major publicly held distributors. He’s learned not only how to make marketing effective in a distribution company, but also how to set the optimal budget and measure the ROI of what you spend.
Stop setting marketing objectives and evaluating results based on product sales. There’s a better way that your company will embrace. And it will revolutionize how you think about what marketing is supposed to accomplish and how you can tell if you succeed.
Wholesale Change: Your B2B Marketplace Strategy: What You Need to Compete
July 6 @ 12:00 pm - 1:00 pm EDT
Alex Moazed burst onto the scene as a platform business expert when he co-authored the best-selling book, “Modern Monopolies” in 2016. Since then, Alex has been widely acclaimed as an expert on marketplaces and has appeared on multiple television shows, including Fox Business News and Bloomberg TV. He’s a featured keynote speaker at many conferences and on July 6 at 9 PT/12 ET, he’ll be joining us on the Wholesale Change Show.
Alex will share his unmatched experience working with major distributors, technology startups, venture capital firms and manufacturers as they formulate their marketplace strategies. We’ll ask him to update us on the latest trends in B2B marketplaces and share some key lessons distributors need to know as they choose how to compete in the fast-changing competitive landscape. Don’t miss this opportunity to follow the conversation and ask questions of one of the brightest thinkers in B2B digital strategy.
Wholesale Change: A Conversation with NAW CEO Eric Hoplin
July 20 @ 12:00 pm - 1:00 pm EDT
Eric Hoplin, CEO of the National Association of Wholesaler-Distributors (NAW), will be joining us for the July 20 episode of Wholesale Change. He’ll share his take on key concerns and trends – including labor, supply chain disruption, digital transformation and more – based on his ongoing conversations with dozens of senior distribution company leaders. He’ll also provide an update on NAW, including the work they are doing to support distributors in Washington D.C.
Bring your questions on July 20 at 9 PT / 12 ET.