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The Most Common Mistake Leaders Make in a New Job
Distribution Industry Analysis

The Most Common Mistake Leaders Make in a New Job

The paradox of leaders in new roles is that the lessons they learned in their last jobs are often irrelevant in their new jobs
  • Ian Heller
  • May 19, 2021

Upcoming Events

How Great Distributors Use Marketing to Dominate
  • Upcoming Webinar

How Great Distributors Use Marketing to Dominate

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How Great Distributors Use Marketing to Dominate

June 29 @ 12:00 pm - 1:00 pm EDT

  • « Wholesale Change: Winsupply: An Ownership Team Under Every Roof
  • Wholesale Change: Your B2B Marketplace Strategy: What You Need to Compete »
How Great Distributors Use Marketing to Dominate
Register Now

Distributors’ marketers have a problem.  

Because distributors have multiple channels, it’s difficult to measure the return on their marketing effort.  

For example, product promotions succeed due to the efforts of marketing, sales, customer service and the ecommerce department – not to mention price discounts negotiated by merchants or category managers.  

How can you calculate how much to spend on marketing or measure the ROI in an environment where everyone is pitching in to make campaigns successful?  

Our Chief Strategy Officer Ian Heller has served as the senior marketing executive for four major publicly held distributors. He’s learned not only how to make marketing effective in a distribution company, but also how to set the optimal budget and measure the ROI of what you spend.  

Stop setting marketing objectives and evaluating results based on product sales. There’s a better way that your company will embrace. And it will revolutionize how you think about what marketing is supposed to accomplish and how you can tell if you succeed.

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Date:
June 29
Time:
12:00 pm - 1:00 pm EDT
Event Category:
Upcoming Webinar
Website:
https://pages.distributionstrategy.com/acton/media/6612/how-great-distributors-use-marketing-to-dominate
  • « Wholesale Change: Winsupply: An Ownership Team Under Every Roof
  • Wholesale Change: Your B2B Marketplace Strategy: What You Need to Compete »
Distributors’ marketers have a problem.   Because distributors have multiple channels, it’s difficult to measure the return on their marketing effort.   For example, product promotions
Register Now
  • Upcoming Wholesale Change Show

Wholesale Change: Your B2B Marketplace Strategy: What You Need to Compete

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Wholesale Change: Your B2B Marketplace Strategy: What You Need to Compete

July 6 @ 12:00 pm - 1:00 pm EDT

  • « Wholesale Change: Winsupply: An Ownership Team Under Every Roof
  • Wholesale Change: Your B2B Marketplace Strategy: What You Need to Compete »
Register Now

Alex Moazed burst onto the scene as a platform business expert when he co-authored the best-selling book, “Modern Monopolies” in 2016. Since then, Alex has been widely acclaimed as an expert on marketplaces and has appeared on multiple television shows, including Fox Business News and Bloomberg TV. He’s a featured keynote speaker at many conferences and on July 6 at 9 PT/12 ET, he’ll be joining us on the Wholesale Change Show.

Alex will share his unmatched experience working with major distributors, technology startups, venture capital firms and manufacturers as they formulate their marketplace strategies. We’ll ask him to update us on the latest trends in B2B marketplaces and share some key lessons distributors need to know as they choose how to compete in the fast-changing competitive landscape. Don’t miss this opportunity to follow the conversation and ask questions of one of the brightest thinkers in B2B digital strategy.

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Details

Date:
July 6
Time:
12:00 pm - 1:00 pm EDT
Event Category:
Upcoming Wholesale Change Show
Website:
https://pages.distributionstrategy.com/acton/media/6612/your-b2b-marketplace-strategy-what-you-need-to-compete-featuring-alex-moazed

Related Events

  • Wholesale Change: A Conversation with NAW CEO Eric Hoplin

    July 20 @ 12:00 pm - 1:00 pm EDT
  • « Wholesale Change: Winsupply: An Ownership Team Under Every Roof
  • Wholesale Change: Your B2B Marketplace Strategy: What You Need to Compete »
Alex Moazed burst onto the scene as a platform business expert when he co-authored the best-selling book, “Modern Monopolies” in 2016. Since then, Alex
Register Now
  • Upcoming Wholesale Change Show

Wholesale Change: A Conversation with NAW CEO Eric Hoplin

Loading Events

« All Events

Wholesale Change: A Conversation with NAW CEO Eric Hoplin

July 20 @ 12:00 pm - 1:00 pm EDT

  • « Wholesale Change: Winsupply: An Ownership Team Under Every Roof
  • Wholesale Change: Your B2B Marketplace Strategy: What You Need to Compete »
Register Now

Eric Hoplin, CEO of the National Association of Wholesaler-Distributors (NAW), will be joining us for the July 20 episode of Wholesale Change. He’ll share his take on key concerns and trends – including labor, supply chain disruption, digital transformation and more – based on his ongoing conversations with dozens of senior distribution company leaders. He’ll also provide an update on NAW, including the work they are doing to support distributors in Washington D.C.

Bring your questions on July 20 at 9 PT / 12 ET.

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Details

Date:
July 20
Time:
12:00 pm - 1:00 pm EDT
Event Category:
Upcoming Wholesale Change Show
Website:
https://pages.distributionstrategy.com/acton/media/6612/a-conversation-with-naw-ceo-eric-hoplin

Related Events

  • Wholesale Change: Your B2B Marketplace Strategy: What You Need to Compete

    July 6 @ 12:00 pm - 1:00 pm EDT
  • « Wholesale Change: Winsupply: An Ownership Team Under Every Roof
  • Wholesale Change: Your B2B Marketplace Strategy: What You Need to Compete »
Eric Hoplin, CEO of the National Association of Wholesaler-Distributors (NAW), will be joining us for the July 20 episode of Wholesale Change. He’ll share
Register Now
The Most Common Mistake Leaders Make in a New Job
Distribution Industry Analysis

The Most Common Mistake Leaders Make in a New Job

The paradox of leaders in new roles is that the lessons they learned in their last jobs are often irrelevant in their new jobs
  • Ian Heller
  • May 19, 2021

Recent Reports

2022 State of Technology in Distribution: A Guide for Growth

State of Manufacturer Sales Channels

State of Shopping and Buying in Distribution

State of Analytics in Distribution

The Most Common Mistake Leaders Make in a New Job
Distribution Industry Analysis

The Most Common Mistake Leaders Make in a New Job

The paradox of leaders in new roles is that the lessons they learned in their last jobs are often irrelevant in their new jobs
  • Ian Heller
  • May 19, 2021
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How Great Distributors Use Marketing to Dominate

Stop setting marketing objectives and evaluating results based on product sales. There’s a better way that your company will embrace. And it will revolutionize how you think about what marketing is supposed to accomplish and how you can tell if you succeed.

Join us on June 29 at 9am PT / 12pm ET.

Register now